Meet Michael

I design delightful and
intuitive digital products

Photograph of Michael Crowe, product designer
July 6, 2026 

— I am adapting my case study content to a new schema optimized for Senior Product Designer roles, to replace the current Figma Slides format I created last year. I also completed the Google UX Design Professional Certificate recently and will be rearchitecting my site information architecture before resuming my job search in earnest.

⚠ Under construction
⌛︎ Coming soon

Build and ship a design system for legacy B2B SaaS

I designed, coded, and documented the first design system in this medical SaaS product’s 15-year history. I replaced fragmented interface decisions with reusable tokens, components, production code, and governance that made UI work faster and more consistent.

UX
Process
Design System
UI
Product
Color
⚠ Under construction
⌛︎ Coming soon

Redesign a fragmented enrollment journey as one connected service

I connected a martial-arts school’s website, local search, content, scheduling, lead nurturing, and front-desk processes into one acquisition-to-enrollment system. The work made the journey easier for families to trust and easier for a small staff to operate.

Process
SEO
Service
Dev
UX
AI
⚠ Under construction
⌛︎ Coming soon

Modernize and bring a healthcare SaaS web platform in-house

Across two tenures, I led three generations of the company’s website from vendor-managed WordPress to Webflow and then an internally maintained platform. Each rebuild removed a deeper layer of content, security, architecture, and ownership risk.

UX
Dev
UI
CMS
Design System
Writing
⚠ Under construction
⌛︎ Coming soon

Redesign SaaS onboarding and training as a digital-first self-service

I redesigned a month-long medical SaaS onboarding process across departmental boundaries, cutting completion time in half. I then led its evolution from physical welcome materials and scheduled calls into reusable videos and LMS-ready instruction.

AV
Writing
Process
Service
Product
UX
⚠ Under construction
⌛︎ Coming soon

Rebuild a vacation-rental booking experience within a locked platform

I redesigned a cabin-rental website and booking journey inside LiveRez templates I could not restructure. Through UX strategy, prototyping, custom CSS, and owner-facing guardrails, I launched a clearer digital-first experience in four months.

UX
UI
Dev
Color
SEO
CMS