— I am adapting my case study content to a new schema optimized for Senior Product Designer roles, to replace the current Figma Slides format I created last year. I also completed the Google UX Design Professional Certificate recently and will be rearchitecting my site information architecture before resuming my job search in earnest.
Modernize B2B app UI with design system
I designed, coded, and documented the first design system in this medical-SaaS product's 15-year history, replacing a decade of UI drift with a token-based component library I shipped directly into the legacy C#/.NET codebase. UI delivery time dropped 75% and UI debt fell 40%.
Digital strategy for martial arts business
During a rocky ownership transition, I redesigned a 40-year-old martial arts school's entire acquisition-to-enrollment experience as one integrated service system — web presence, an 8-week nurture funnel, and staff automations — doubling qualified leads and lifting organic visibility 30% while taking manual work off an overwhelmed front desk.
Redesign corporate website
Over six years I led three rebuilds of this medical-SaaS company's corporate site, tripling its average search ranking and cutting hosting and maintenance cost 35% while modernizing a brand that was actively undercutting the product's credibility.
UX+UI for small business website
New owners inherited a high-quality cabin business trapped on a rigid, outdated booking platform they couldn't restructure. Working only through hand-authored custom CSS over the platform's locked Bootstrap templates, I rebuilt the listing and booking experience to match the quality of the properties — and got them live on a modern digital-first model in four months.