- Facilitated transition from custom-coded website to industry-standard platform, increasing leads 20%.
- Audited HTML and content for on-site technical SEO, improving Google Search ranking to Page 1 of results.
- Designed visual branding, including modular logo, custom CSS to augment Bootstrap, and UI color palette.
In depth
New skills
This project offered opportunities to develop experience in areas I had never tested.
Search engine optimization
In past jobs, we just assumed leave the SEO black arts to marketing. We never imagined how closely design and development choices—such as misordered heading levels, missing alt text, and uncompressed images—can all affect search ranking. A well-designed site is meaningless if no one ever sees it.
HTML/CSS
I managed to troubleshoot several cosmetic and functional bugs for the client using only CSS. This is my first foray into front-end code, but studying design systems and working in Webflow for the past year equipped me to think and operate in that space between design and development.
References
Steve Wooten
I had the pleasure of working alongside Mr. Michael Crowe for six years as his Department Director at NueMD. A former Georgia Tech student, Michael uniquely possesses left and right-brained talents making him both cleverly artful and sharply analytical. Mr. Crowe always produced inventive and efficient materials and methods appreciated by benefiting stakeholders and imitated by team colleagues. Michael is a natural out-of-the-box thinker when much needed change is warranted.
If you need a heads-down, precision of mind, no-nonsense difference-maker, hire Michael and don’t look back. You won't regret it. Otherwise, if my new startup company begins to expand, you may not get the chance to hire Michael before I do.