Michael Crowe

• Built and documented first ever design system in 15+ years for mature SaaS product.
• Migrated marketing website from no-code platform to in-house servers, reducing annual cost by 35%.
• Shipped 4 major UI releases parallel to ongoing development priorities, reducing turnaround from 12 to 3 months.
• Published 20+ token and Figma component specifications to Confluence for developer reusability.
• Developed, refactored, and maintained 5,000+ lines of HTML & CSS within a C#/.NET framework.

• Facilitated transition from custom-coded website to industry-standard platform, increasing leads 20%.
• Audited HTML and content for on-site technical SEO, improving Google Search ranking to Page 1 of results.
• Designed visual branding, including modular logo, custom CSS to augment Bootstrap, and UI color palette.

During my job search, I studied to earn a certification in user interface design with a specialization in front-end development. I needed to build upon a career working on legacy enterprise web apps by seeking opportunities to design for mobile and industries beyond my niche with healthcare.

I completed one major project (see case study) and paused the course due to the demands of working with Above The Rest Cabins.

• Managed and launched two website rebuilds: first alongside Wordpress developer, then later solo in Webflow.
• Designed monthly C-suite dashboard that consolidated 5 smaller reports in one.
• Formatted, edited, and maintained a 400-page workbook for annual national certification.
• Reduced verbose marketing papers 75% by consolidating to a single uniform packet.
• Formalized standards for visual brand, tone, and content strategy, enhancing aesthetic appeal and consistency.

• Led and edited 4-6 writers and video producers of instructional, reference, and support content.
• Managed design systems for document stylesheets, content strategy, publications, and video standards.
• Adapted a 300-page text-based client training course to 6 LMS-ready videos.
• Architected a cross-department process that reduced client onboarding by 2 weeks or 50%.
• Published 10 user guides and 8 release notes for company’s medical B2B SaaS product.

• Groomed backlog, supervised assignments to 6-8 UI designers, prioritized features, and planned releases.
• Wrote 20+ software requirement specifications (SRS) for feature enhancements.
• Conducted interviews with internal and external clients to test and validate user experience (UX) designs.
• Shipped 4 releases of internally-developed customer relationship management (CRM) tool.